a brand workshop for entrepreneurs.

a brand workshop for entrepreneurs.

Friday, February 24, 2023
9am-12pm • Ferndale, MI

take your brand to the next level.

Next Brand Lab is an interactive workshop led by three brand experts who will have you thinking about your brand and business in ways you haven’t before. This 3-hour lab is full of fun, creative, and in-depth exercises that will help take your brand to the next level.

this brand workshop is for you if…

  • You’re an entrepreneur who has an idea of your brand, but you’re not sure where to start. 

  • The customers you work with are “fine” but they aren’t your ideal client. 

  • You know the basics of a brand but you want to learn more about what makes a brand successful.

  • You are offering a new product or service and you’re not sure how to market it to the right people. 

  • Not only do you want to sound good, you want to look the part as well.

after attending the workshop, you will leave with…

  • A better understanding of what a successful brand strategy looks like.

  • Top trends for 2023-2025 to be aware of.

  • A starting point for your new brand personality and visual identity.

  • A 1:1 accountability follow-up call.

  • A printed workbook of the exercises, and BONUS exercises you can take with you. 

this workshop is best suited for businesses that

  • are 1+ year old

  • have an existing client base

  • are confidence in your product or service

APPLY NOW

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APPLY NOW •

about the experts

vanessa moon

Vanessa Moon A powerhouse combination of project manager and brand strategist at VanKel Brand + Strategy. Vanessa spent the past 13 years helping clients realize their impact through big picture thinking and consistent execution. Vanessa’s true passion is to work with clients who are deeply passionate about their work and customers, and help them maximize their story through branding and marketing. Her favorite brands (for today) include Goodr, Airstream, Siren Hotel, and Delta.

kelly cummins

Kelly Cummins is a brand and strategy expert. For the past 17+ years, Kelly has used her masterful design eye, entrepreneurial fire and intuitive magic with 100s of brands who have called her their secret weapon behind the scenes. Kelly has a unique way of really getting to the heart of what an organization stands for, intimately gets to know its customers, and through thoughtful and purposeful words and visuals, crafts brands that deliver true impact. Kelly’s favorite brands today include the color Black, Detroit Pistons, and Dipsea.

becca lamar

Becca LaMar is brand identity and website designer. After 10 years in the corporate world, it was time to follow her passion of creating visual identities for other entrepreneurs. She started Heylo Creative in November of 2020, and has created 30 brand identities across various industries. Becca’s favorite brands today include ONEHOPE, Jenna Kutcher, and Olipop.

our next workshop is february 24th.

  • Investment of $299

  • Will be held in-person at Folio Offices in Ferndale

  • Only 8 seats available, secure yours by February, 20.

Questions about the workshop?
Email us at nextbrandlab@gmail.com